About

Develop. Perform. Tell the story.

Olivia Yancey is an Atlanta-based strength and conditioning coach and sports media creator, originally from Alabama. She founded Playmaker Lab to combine athlete development with the content that tells an athlete's story: training, game-day coverage, highlights, recruiting media, and athlete branding.

Originally from Alabama, Olivia moved to Atlanta to work in sports performance, athlete development, and fitness. As a strength and conditioning coach, she works with athletes on speed, strength, agility, mobility, conditioning, and overall performance, with an approach built around discipline, confidence, resilience, leadership, and mental performance. Alongside coaching, she covers athletics through game-day coverage, short-form content, interviews, behind-the-scenes storytelling, photography, videography, and on-camera work.

“I want to leave athletes better than I found them. I want to tell their stories with integrity.”

• SEC Sports Media Reporter & Content Creator, SEC Country
• CSCS, Certified Strength & Conditioning Specialist
• CPT
• Jacksonville State University, Sport & Fitness Administration / Sports Communication

Experience across NFL, MLB, pro soccer, NASCAR, and SEC athletics.