Performance L1
$99/mo
- Individualized program: strength, speed/agility, plyometrics, mobility, conditioning
- CoachRx app
- Demo videos
- Monthly adjustments
- Progress tracking
Develop.
Perform.
Tell the story.
Sports performance coaching and sports media for athletes, teams, and families in Atlanta and online.
become a playmaker.
Don't just dream about the next level. Prepare for it.
At Playmaker, we believe athletic development goes beyond the weight room. Playmaker brings together two sides of the athlete experience: performance and exposure. We develop athletic ability through intentional, individualized training while creating high-quality content that helps athletes showcase their talent, personality, and journey.
Your performance. Your story. Your next level.
Develop. Perform. Capture. Amplify.
How it works
- 01
Book a consult
Talk through your goals and find the right place to start.
- 02
Get a plan
Individualized training and/or a media package built around the athlete and sport.
- 03
Train or shoot
Online coaching nationwide (CoachRx), in-person at select locations, or game-day and session media.
- 04
Get the work
Program adjustments and progress tracking; edited photos, short-form video, digital delivery.
Not sure where to start?
Train anywhere. Perform everywhere.
In-person training
Select locations
Online coaching
Nationwide
Sports media
Athletes, teams, events
Camps and team training
By location, inquire
Three pillars · Develop. Perform. Tell the story.
01
Sports Performance
Strength, speed, agility, power, mobility, conditioning; individual and team; online and in-person at select locations.
02
Sports Media
Photography, videography, game-day coverage, highlights, recruiting content, interviews, and athlete branding. This is the media pillar, including work previously offered as Playmakers Sports Media.
03
Athlete Development
Training and story together, so the athlete can develop, perform, and be seen.
About
Develop. Perform. Tell the story.
Olivia Yancey is an Atlanta-based strength and conditioning coach and sports media creator, originally from Alabama. She founded Playmaker Lab to combine athlete development with the content that tells an athlete's story: training, game-day coverage, highlights, recruiting media, and athlete branding.
- SEC Sports Media Reporter & Content Creator, SEC Country
- CSCS, Certified Strength & Conditioning Specialist
- CPT
- Jacksonville State University, Sport & Fitness Administration / Sports Communication
Experience across NFL, MLB, pro soccer, NASCAR, and SEC athletics.
Who we work with
Athletes · Parents · Teams · Coaches · Facilities · Tournaments · Organizations
Online coaching nationwide.
Services
Train. Shoot. Develop.
Online, monthly coaching. In-person training available at select locations.
Performance L2
$175/mo
- Everything in L1
- Weekly check-in
- Video form review
- Direct coach communication
- Basic nutrition/lifestyle
- Monthly progress review
Elite Performance
$350/mo
- Fully individualized S&C
- Sport-specific work
- Weekly virtual coaching
- Video analysis
- Nutrition/lifestyle
- DM access
- Monthly assessment
- In-season/off-season planning
Team Performance
$1,250 / 8 weeks
- Up to 12 athletes
- Individual assessments
- 8-week program
- Testing at start and end
- Coach communication
In the field
Travel sports media.
Game-day coverage, highlights, and athlete storytelling — including travel baseball.
Ghost travel baseballCoverage featured on @playmakerssportsmedia.Wildcatters BaseballSEC CountryPRD Baseball Academy